Laura Derry Southwood

Laura Derry Southwood has work experience in various roles and companies. In 2007, they founded and became the Managing Director of Prime, a leisure and lifestyle PR agency based in Hong Kong. Laura specialized in communications for food & beverage, fashion, beauty, design, and travel. In 2018, they co-founded EcoDrive, which aimed to promote awareness and reduction of single-use plastic in Hong Kong. Finally, in 2019, Laura became the Managing Director of Purple, a global communications specialist company that acquired Prime. With Purple, Laura expanded the company's presence in Asia and continued to serve Prime's existing clients.

Laura Derry Southwood obtained their Bachelor's Degree in Public Relations with French from Leeds Beckett University between 1997 and 2000.