Purple Square
Laura Omofuma is a skilled Digital and Data Analyst with a focus on marketing campaigns at Purple Square since April 2022, working with clients such as BT Group, Sainsbury's, and Milk & More. Prior experience includes a Data Science & Machine Learning Summer Analyst role at Profusion and serving as Lead Digital Analyst at StyleMeAfrica Online Co., where impactful insights into fashion e-commerce trends were generated through social media and website analytics. Additional experience as Communications Manager at Funds & Electronic Transfer Solutions Limited and Digital Content Strategist at Upwork demonstrates a diverse skill set. Laura holds a Master of Science in Data Science from the University of Essex, a Bachelor of Engineering in Information and Communication Engineering from Covenant University, and a marketing certificate from CIM.
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Purple Square
Purple Square CX, is a Customer Experience Advisory that offers a diverse range of services aimed at enhancing customer interactions for businesses. Our expertise lies in three key areas – CX advice and strategy, marketing automation, and customer data platforms (CDPs). Our team comprises CX strategists, engineers, developers and builders, all focused on delivering against the 5 core principles of CX: Vision, Operations, People, Data and Tech. We build long term partnerships with our clients, that deliver their Customer Experience goals, both short-term and long into the future.