Alicia Foreman

Alicia Foreman is an accomplished finance professional with extensive experience in corporate strategy and financial management. Currently serving as the VP of Corporate Strategy and Chief of Staff at Purple since February 2016, Alicia has held multiple roles including Chief of Staff and Senior Director of Financial Planning & Analysis. Prior to this, Alicia worked as a Financial Controller and Partner at Zentrum Group, LLC, and as an Outsource Controller at CFOwise, managing financial operations for various clients. Alicia's career also includes key positions at Trizon LLC, Greener Equity, Horizon View Capital, and eReplacementParts.com, where notable accomplishments included implementing streamlined financial processes, preparing companies for funding and acquisition, and achieving significant cost savings. Alicia holds both a Master of Business Administration and a Bachelor of Science in Finance from the University of Utah.