Elisabeth Woodard

Elisabeth Woodard’s strategic focus puts the best practices of Global 500 companies at the service of growth organizations with limited marketing resources. Purpose Brand’s vice president of marketing integrates all media types campaigns with a rigorous commitment to business objectives, profound insight and effective activation.

Every project, big or small, gets Elisabeth’s immersive attention. She executed Siemens’ precise brand standards with an understanding of its go-to-market plans and business-to-society methodology; delivered integrated marketing messages across more than 90 local media platforms in the Cingular/AT&T wireless network; and spread Coca-Cola’s joyful brand activations across local markets.

Elisabeth probes for the distinctive nature of products, processes and target markets. Her national and local clients span banking, consumer packaged goods, nonprofits, telecom and transportation. Small details lead to big ideas that speak to consumer’s values and motivations. As with the commuter app Ventra, one of her accounts, it’s all about the journey.

Whether building brands from the ground up, creating multichannel marketing campaigns, building immersive websites or engaging customers on social media, Elisabeth believes that a thoughtful integrated plan cuts through clutter and inspires key audiences to act—no matter the budget.