Purpose Performance Wear
Cyril Bedat is an accomplished executive with extensive experience in digital strategy, business development, and leadership across various industries. Currently serving as Chief Executive Officer of Purpose Performance Wear and Business Owner of Simplyactive.com.sg, Cyril has a strong foundation in sports performance apparel and nutrition. Previously, Cyril held significant roles at Botify as VP APAC, and as Advisor at FastTrack, fostering partnerships between Europe and Asia Pacific. A notable tenure at TBWA\ Group Singapore included positions as Client Partner and Digital Transformation Director, and earlier as Global Brand Director at TBWA\Chiat\Day for QuickBooks. Cyril's expertise also spans digital roles at Saatchi & Saatchi and Fendi/LVMH, coupled with a solid academic background in European Studies and Political Science from the European Institute of Geneva and University of Geneva.
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Purpose Performance Wear
From Singapore, Purpose leads the way in quality, high performance, World Championship and World-Record winning apparel for triathletes, runners, cyclists and swimmers. Born in the brutal humidity of the equatorial region, Purpose is redefining the endurance sportswear space and is adored by athletes globally. Powered by Hypermesh™ fabric technology, Purpose unites fit, form, and functionality and champions the needs of the diverse sporting communities globally.