Alfonso Serrano

Alfonso Serrano currently serves as the Head of Product Business Enablement for DTC Digital Sales at PVH Corp. since June 2021, overseeing various teams focused on Pricing Optimization, Trading, Content Management, and Data Enablement Services. Prior to this role, Alfonso held positions as a Senior Product Owner in PIM and Pricing Optimization at PVH Corp. and co-founded TAKE Hostel Conil. Freelance experiences include Product Owner for E-Commerce at DENHAM the Jeanmaker and Global Project Manager for E-Commerce at The HEINEKEN Company, among other roles. Alfonso’s career in digital and e-commerce spans over a decade, including key positions at FrieslandCampina, AkzoNobel, and Philips. Alfonso holds a Bachelor's Degree in Business and Marketing from CEADE and Bangor University.