Federica Reina

Federica Reina is a seasoned professional with extensive experience in brand and sales management within the fashion industry. Currently serving as Brand Manager and Sales Manager at PVH Corp. since March 2020, Federica manages business operations for Footwear and Accessories within the South East Hub, specifically Italy, Greece, and Turkey, while overseeing all divisions of Tommy Hilfiger in the Greek market. Previously held roles include Key Account Manager, where Federica managed strategic KPIs across various channels, and Senior Sales Account Executive for Tommy Hilfiger and Calvin Klein in Northern Italy. Prior experience includes serving as Area Manager for Antress Industry S.p.a. overseeing key accounts in Germany, Austria, Poland, and Switzerland, and as Sales Manager for foreign clients. Early career roles involved showroom and sales management at TWINSET and Liviana Conti Srl. Federica earned a degree in Business Economics and International Market Management from Università Cattolica del Sacro Cuore between 2005 and 2008.