Veronica Rota

Veronica Rota is a seasoned professional in product merchandising with extensive experience in the fashion industry. Currently serving as the Global Product Merchandising Manager at PVH Corp. for Tommy Hilfiger since November 2021, Veronica leads the development of product collections and has successfully implemented strategies that contributed to a +14% growth in value. Prior to this role, Veronica held notable positions at Inditex, first as a Senior Buyer managing an 80 million euro budget and then as an International Sales Manager, achieving significant sales targets in key markets. Earlier career highlights include a role at Fendi within the LVHM Group and an assistant position at Furla, focusing on analysis and product strategy. Veronica completed a Master's degree in Management - Made in Italy at Bologna Business School and holds a First Cycle Degree in Business and Economics from Alma Mater Studiorum – Università di Bologna. Additionally, Veronica has advanced English language skills certified by BSC Education.