Kresten Bay is a Senior Manager in Digital Transformation at PwC Danmark since March 2022, specializing in advising clients on strengthening digital and IT capabilities. Previously, Kresten served as CIO and Head of Business Development and Group IT at the Ministry of Culture from 2016 to 2021, where oversight included a team focused on enhancing services through digital solutions. Earlier roles include Head of Digitisation at the Danish Agency for Culture, Head of Entrepreneurship and Creative Industries at the Danish Business Authority, and Head of Information Security at the National IT and Telecom Agency. Kresten's career began with roles in the Ministry of Foreign Affairs and MEGAFON, complemented by experience in web development at the University of Copenhagen. Kresten holds a Master's degree in Political Sociology and a Bachelor's degree in Sociology from the University of Copenhagen.