Vivek Raina

Vivek Raina is an experienced professional in digital transformation and retail, currently serving as Associate Director at PwC India since June 2021. Previously, Vivek held roles at Adobe as Enterprise Sales and Subject Matter Expert in Ecommerce for India and South Asia from April 2017 to April 2021, and served as Senior Manager of Sales at KartRocket. Additionally, Vivek has contributed to business development at Twyst.in and led business acquisition initiatives at 123 Greetings. Early career experiences include positions at Aditya Birla Retail Limited and Walmart Labs India, as well as a foundational role as a Design Engineer at Axis IT&T. Vivek holds a PGDM in Retail Marketing from Birla Institute of Management Technology and a Bachelor of Engineering in Mechanical Engineering from Nagpur University.