Jacob Johansen

Jacob Johansen is a seasoned professional with extensive experience in strategy, innovation, and user-centric practices. Currently serving as a Principal at PwC Mainland China and Hong Kong since March 2022, Jacob leads the user-centricity practice, collaborating with multinational corporations on aspects of business modeling, strategy, customer experience, and branding. Other notable roles include being an Author and Professional Keynote Speaker since 2013, and a Board Member at the Danish Chamber of Commerce in China since March 2024. Jacob has held various key positions in consulting and management across several organizations, such as Independent Consultant at User Centricity (2018-2022), Consultant and Innovation Director at ?What If! Innovation (2016-2018), Executive Director for International Business at Mensch (2013-2016), Managing Director for Greater China at Momentum Worldwide (2012-2013), and Managing Partner at Leagas Delaney Shanghai (2008-2012). Jacob's earlier career includes a role as Director of Business Development at TEQUILA / TBWA Advertising Agency (2006-2008) and Managing Director at Ideafactory China (2003-2006).