Fergie Chen

Fergie (Fei) Chen is an accomplished professional with extensive experience in management consulting, particularly in consumer markets and digital strategy. Chen began as a Leadership Trainee at Mars, Inc., where strategic thinking led to a significant increase in distribution points for Snickers®. Currently serving as Director at PwC, Chen specializes in loyalty strategy, omnichannel operating models, and data-driven marketing for consumer goods. Previous roles at PwC included Senior Manager and Manager titles, where Chen led initiatives in digital commerce strategy, CRM, and customer engagement. Chen holds a Bachelor’s degree in Business Administration from Shanghai Jiaotong University and an MBA from Carnegie Mellon University’s Tepper School of Business, focusing on strategy, marketing, finance, and organizational behavior.