Santiago Iribarne

Santiago Iribarne is an experienced professional in artificial intelligence, digital transformation, and pricing strategies, currently serving in PwC's core AI team since December 2020. With a diverse background, Santiago has co-founded Zebra Hat and held key roles in business development and management across various companies, including Quantiz Pricing Solutions and Zilliant, focusing on growth and B2B pricing in Latin America. Previous experience includes leadership positions at DemandTec and IBM, where Santiago specialized in retail merchandising optimization and CRM initiatives. Educational qualifications include a Bachelor's Degree in Politics from Pontificia Universidad Católica Argentina and multiple specializations in strategic planning and business insights. Santiago also participates as a guest speaker on pricing for executives in workshops at Vistage Argentina.