Zana Goic Petricevic

Zana Goic Petricevic, PCC CPCC ORSCC MBA, is the Founder and Managing Director of Bold Leadership Culture, which specializes in leadership coaching, development, and culture transformation since November 2016. Zana holds multiple internationally recognized coaching credentials, including ICF Professional Certified Coach and Organisation and Relationship Systems Certified Coach. As a bestselling author, Zana published "Bold Reinvented," advocating for innovative leadership. Zana also contributes as a Leadership Development Coach at PwC and a Faculty Member at CRR Global, where Zana co-leads coaching programs. Previously, Zana held senior communication roles in various organizations, including INA and EUKS Business Consultancy Ltd., and has extensive experience in managing public relations and corporate communications. Zana's educational background includes an MBA and advanced coaching certifications from prestigious institutions.