PWX Solutions
John Reese has extensive experience in consumer marketing, having held various positions throughout their career. John started their career in consumer marketing at Sports Illustrated in 1992, where they worked as an Assistant Consumer Marketing Director for seven years. In 1999, they joined Time Inc. as an Executive Marketing Director, leading the consumer marketing efforts for their publications. John later became the Consumer Marketing Director and then the VP Consumer Marketing, overseeing audience development and analysis for Sports Illustrated, SI for Kids, and Golf Magazine. In 2011, they joined Wenner Media as the Executive Director of Consumer Marketing. John then moved to Bonnier Corporation in 2014, where they served as the VP of Consumer Marketing until 2017. Currently, they are working at PubWorX as the VP of Consumer Marketing.
John Reese attended the University at Albany, SUNY from 1982 to 1986, where they studied Marketing and earned a Bachelor of Science degree. Following that, they pursued their Master of Business Administration (MBA) degree with a focus on Marketing at Columbia Business School from 1989 to 1990.
PWX Solutions
PWX Solutions is a full-service Direct Response and Publishing Services organization – with decades of experience creating direct response programs, both on and offline, and producing magazines for some of the world’s most well-known brands. PubWorX was founded in 2016 as a partnership between Hearst and Condé Nast to offer scale and innovation to the magazine industry. In 2017 ProCirc, the largest and most innovative consumer marketing outsourcing company in the country, was acquired by PubWorX. With our combined roster of experts, PubWorX offers custom solutions to satisfy the marketing, production and paper procurement needs of any client – large or small. In 2021 PubWorX launched PWX Solutions, expanding its expertise, technologies, services and scale to include Nonprofits, Ecommerce and other sectors. Our direct-to-consumer expertise encompasses acquisition and retention across online and offline channels — from direct mail to email to paid social media. PWX Solutions provides marketing services that leverage best practices on creative, offers, and audience targeting – all while managing aggressive cost controls ensuring maximum ROI on promotional budgets. In publishing production, we offer turnkey services across finance, distribution, procurement, premedia, and workflow technology for print and digital operations. With our track record of success, we enable you to spend less time managing production and more time growing your business.