Carter Lloyds

SVP & CMO at QAD

Carter Lloyds is an accomplished executive with extensive experience in product development and marketing, currently serving as Chief Product and Marketing Officer at QAD since June 2005. Lloyds has established a market-focused product organization, enhancing customer satisfaction through iterative solutions. Previous roles at QAD include Chief Marketing Officer and Vice President of Marketing Operations, where responsibility encompassed comprehensive marketing strategies and operations across diverse industry segments. Additionally, Lloyds has provided strategic consulting services through Lloyds & Han, LLC, and has a background in academia as a professor at the University of Southern California. Educational credentials include a PhD in Business Strategy from USC and executive education from prestigious institutions such as Harvard Business School and MIT Sloan School of Management.

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