Adrian Angus is an accomplished professional with a robust background in marketing analytics and performance optimization, currently serving as the Manager of Channel Optimisation & Experimentation at Qantas since January 2019. In this role, Adrian is responsible for developing channel attribution methodologies, enhancing digital experimentation, and providing strategic insights to senior leadership. Previous positions include Strategic Insights Manager at Qantas, acting Manager of Channel Performance, Senior Insights Analyst at Westpac, and Customer Insights Specialist at Allianz, among others. Adrian's educational background includes a Bachelor of Commerce from Victoria University of Wellington and ongoing studies for an MBA at AGSM @ UNSW Business School. Proficient in various analytics tools such as SQL, SAS, and Tableau, Adrian combines technical expertise with a strong ability to communicate insights effectively to drive business decisions.
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