QASIMI
Fammie Azeez is a skilled marketing and communications professional with extensive experience in the fashion industry. Currently serving as Marketing and Communications Coordinator at QASIMI since May 2023, Fammie focuses on social media content creation and implementing effective marketing strategies. Prior roles include Fashion Styling Assistant at Marilla Rizzi, as well as various positions in communications and social media, including Communications Assistant for the VIP Project Farrington Gurney and Social Media Intern alongside prominent climate and social justice campaigners. Fammie's educational background includes a Foundation degree in Fashion Business from the London College of Fashion, a BA(Hons) in Fashion Styling and Production, and an MSc in Sustainability and Management from the University of Bath.
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QASIMI
Qasimi is centred around the idea of an urban nomad. Founded in 2016, the brand Is built upon four pillars: architecture, colour, military and messaging. Architecture informs the approach to design – thinking of the body as a landscape, and garments in terms of form and materials – and the philosophy behind the label: that clothes are to be lived in. Refined and rarefied, the brands use of colour can be described as sophisticated and strong but subdued. As for the military influence, this stems from the designer’s relationship with the Middle East – growing up during the Gulf War, and in a region with a history of conflict. This manifests in subtle ways; just like the influence of the Middle East itself, which is not literal, reflecting a sense of cultural dialogue and exchange – it’s there in the details of the clothes, the choice of fabrics and the mood of the collections, imbued in the proportions, the text on the garments, and the music that soundtracks the shows. Finally, messaging: ever since the beginning, the designer has used his collections to express his views and his voice, weaving politics and poetry into his collections; deftly and delicately exploring subjects ranging from the strained relationship between the Middle East and the West, to his own life experiences. Qasimi currently shows as part of London Fashion Week Men’s and is stocked Internationally – in 50 stores, 30 cities, 15 countries.
Employees
11-50