Qena Digital Lending
Lewam Assefa currently serves as the Head of Marketing at Qena Digital Lending, responsible for crafting and executing marketing initiatives to enhance growth and brand awareness through data-driven strategies. Concurrently, Lewam holds the position of Head of Marketing for Digital Lending at Kifiya Financial Technology PLC, focusing on marketing research, communication strategies, and budget management. Previous roles include Administrative Manager at Gemcorp Capital, where project and operational management were key responsibilities, and Account Director and Senior Account Executive at Zeleman Communications, overseeing marketing strategies and client accounts. Lewam began a career in customer service and gained early experience as an intern with the Ethiopian Women’s Lawyers Association. Educationally, Lewam earned a Bachelor of Laws (LLB) from Jimma University.
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Qena Digital Lending
Qena Digital Lending is an AI-powered digital lending Platform that enables banks to provide un-collateralized credit to individualst and MSMEs digitally by leveraging the credit scoring system. Since its start, Qena has worked to develop its AI-powered Credit Scoring System and Digital Financing Platform to offer commercial banks a digitized underwriting process for quicker and more accurate credit & finance decisions, without requiring collateral. We collaborate, train, assist and co-create innovative solutions for financial institutions to provide access to finance for unserved and under-served segments. Qena has gained widespread recognition for its innovative digital lending product, Michu, which is provided in partnership with the Cooperative Bank of Oromia. In just 8 months, Michu has already disbursed over 1 billion Birr in loans, making it a popular choice among borrowers in Ethiopia.