Laura Berrio Picañol

Performance & Analytics Team Lead at Qida (home-care)

Laura Berrio Picañol has a diverse work experience in marketing and communications. Laura began their career as an Analyst in Market Research, where they conducted market analysis and consumer trend research. Later, they worked as a Project Manager in Digital Marketing, where they designed and optimized paid media campaigns. Their responsibilities also included tracking KPIs, analyzing data, and monitoring web traffic and target audience. Currently, they hold the position of Marketing and Communication Associate at QIDA, a social impact startup that provides high-quality home care. In this role, Laura is responsible for defining and executing B2C growth strategies and campaigns across various channels, such as SEO, paid social media, and programmatic advertising.

Laura Berrio Picañol has a diverse educational background. Laura first pursued their undergraduate studies at Universitat Pompeu Fabra from 2011 to 2015, where they obtained a Bachelor's degree in Business Science, specializing in Management. In 2014 and 2015, they attended the Solvay Brussels School of Economics and Management, where they pursued a degree in Management Science.

In 2015, Laura also attended the Universitat Oberta de Catalunya, where they participated in a seminar focused on the brain and emotions. This seminar provided their with insight into the connection between the brain and emotions, although no specific field of study was mentioned.

Laura further expanded their knowledge in marketing by completing a Postgraduate degree in Marketing Intelligence and Big Data at the Universitat de Barcelona in 2016. This program equipped their with valuable skills and knowledge in the field of Marketing Intelligence.

Later on, in 2018, they continued to enhance their statistical skills by completing a Master's degree in Applied Statistics at the Universidad Nacional de Educación a Distancia - U.N.E.D.

In 2021, Laura pursued further education in the field of marketing by completing a program in Growth Marketing at KSchool. This program allowed their to gain expertise in marketing strategies focused on business growth.

Most recently, from 2023 to 2024, Laura pursued a Master's degree in Data Science at KSchool. This program focused on the field of data science, further expanding their skills and knowledge in this area.

Overall, Laura Berrio Picañol's education history demonstrates a commitment to acquiring knowledge and acquiring various skills in business, management, statistics, marketing, and data science.

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Timeline

  • Performance & Analytics Team Lead

    January 1, 2024 - present

  • Marketing and Communication Associate

    June, 2020

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