Aya Bidaoui

Aya Bidaoui is a seasoned professional with extensive experience in market research and brand management. Currently serving as Senior Manager of Conceptualization & Market Research at Qiddiya Investment Company since December 2019, Aya Bidaoui supports the organization's foundational initiatives. Prior roles include Research Manager and Head of Qualitative Research KSA at Ipsos, where tenure spanned from August 2011 to March 2019, as well as positions as Senior Research Executive at both Ipsos and Synovate. Aya Bidaoui began their career in brand management as Brand Manager for Giorgio Armani Perfumes & Cosmetics at L'Oreal Luxe Retail Careers from February 2002 to February 2006, and earlier as Account Executive at Leo Burnett. Aya Bidaoui holds a Bachelor of Science degree in Business with an emphasis in Marketing from Lebanese American University, obtained from 1995 to 1999.