Nadimeh Mehra serves as a Development Consultant at Qiddiya, assisting in the establishment of the Sales and Leasing function with a focus on compliance, market strategies, and digital requirements. As a Partner at Innobrate Consulting Group, Mehra contributes expertise in real estate strategy, investment advisory, and business development. Previous roles include Director of Advocacy at Expo City Dubai, where strategic partnerships and stakeholder communication were prioritized, and Vice President of the Transition Unit for Expo 2020 Dubai, overseeing extensive planning and development initiatives. Early career positions included leadership in franchise development at the Dubai Development and Investment Authority and managerial roles in the training department at The UPS Store. Educational accomplishments include multiple degrees in Organizational Management and Communication from the University of Phoenix and the University of San Diego.