Rafael Poma

Rafael Poma is an accomplished sales professional with extensive experience in commercial management and account execution. Currently serving as Key Account Executive Tradicional at QROMA since February 2021, Rafael leads the development and implementation of tailored commercial plans for assigned accounts while strengthening relationships with both internal and external teams. Prior roles at QROMA include Zonal Manager for Color Centro and Store Manager, focusing on achieving commercial and operational objectives in alignment with company strategies. Rafael also gained experience at Puratos as a Commercial Advisor and held various sales positions at British American Tobacco, ATI SAC (Coca Cola), and Licores sin fronteras SAC. Educational achievements include specialized courses in B2B Management, Strategic Planning, and Commercial Management from prestigious institutions such as Pacífico Business School and CENTRUM PUCP.