Ethan Thomas

Chief Experience Officer at Qualified Digital

Ethan Thomas is currently the Chief Experience Officer at Qualified Digital. Prior to this, they were with Qualified Digital for 2 years and 7 months, where they held various positions such as President & CXO and Chief Experience Officer. Ethan then moved on to become the Chief Revenue Officer at Revenue Pulse for 1 year and 8 months. After that, they took on the role of Sr Director, Marketing Ops and Strategy at Pure Storage, where they were responsible for managing the annual planning, strategic reviews and budget allocation for the Marketing department. Ethan also led full funnel growth initiatives across go-to-market teams that created an incremental 15% pipeline on annual plan. Additionally, they managed the transition of the marketing attribution engine from last touch to multi-touch, increasing the percentage of marketing associated with sales from 42% to 78%. Furthermore, they assembled a predictive marketing platform to scale data science team models and integrate into Marketo, which resulted in a 128% improvement in Inside Sales Lead Conversion in 6 months. Ethan also owned the full $4M+ Marketing data & tech stack, including procurement, implementation, optimization and issue resolution. Lastly, they were a leader for the 30+ person cross functional GDPR initiative, resulting in a full inventory of customer data and a plan for compliance to be ready by May 25th. Prior to their work at Pure Storage, Ethan was a Marketing Intern at Lucent Technologies for 3 months and a Research Coordinator at Harvard Business School for 1 year and 8 months. Ethan started their career as a Sales Coordinator at Miller Brewing Company Distributor, where they worked for 5 years and 1 month.

Ethan Thomas has an MBA from the Wallace E. Carroll Graduate School of Management at Boston College and a degree in Psychology and Statistics from California State University - East Bay.

Ethan Thomas is the Chief Experience Officer at their company. Their team consists of Jonelle Chandler, Ravi Teja Surampudi, Jake Rainis, Bridget Fahrland, and Linda Schumacher. Together, they work on creating experiences for the company's clients that are memorable and unique.

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Timeline

  • Chief Experience Officer

    Current role

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