Chris Borchert

Chris Borchert has a diverse work experience spanning over several years. Chris is currently the VP of Accounts at QualSights, a position they have held since February 2023. Prior to this, Chris worked at Kantar from 2017 to 2023, where they served as the SVP of Strategy & Innovation. In this role, they focused on driving growth by commercializing and activating innovative solutions, collaborating with other Kantar operating companies. Chris was also a co-creator of Kantar's Balanced Attribution solution.

Before joining Kantar, Chris worked at Insights by Kantar from 2003 to 2017. Chris started as the SVP of Growth & Strategy (Head of N.A. Sales), responsible for $43 million in sales and leading a team of 18 members. Chris developed various cross-portfolio programs that integrated traditional and digital analytic methodologies. Chris also implemented an organizational structure for Millward Brown Digital's teams. Additionally, they served as the Managing Director of the Central Region at Dynamic Logic from 2003 to 2011, where they achieved significant revenue growth and built a successful team structure.

Prior to these roles, Chris held positions at Alta Vista, Foote Cone and Belding - Chicago, Zimmer Radio Group, and DoubleClick, showcasing their experience in national sales, media planning, and promotions.

Chris Borchert holds a Bachelor of Science degree in Integrated Marketing Communications from Southern Illinois University, Carbondale.