Bill Guo

Bill Guo is an experienced professional with a strong background in professional services and market research. Currently serving as the APJ Head of Professional Services for XM for Strategy & Research at Qualtrics since August 2019, Bill leads a cross-functional team that focuses on implementing DesignXM, Strategic UX, and BrandXM programs, providing ongoing services and support. Prior to this role, Bill held various positions including Head of Brand Experience Management Delivery APJ and Senior Research Manager at Fiftyfive5, where leadership in business development and brand communication tracking was emphasized. Bill's earlier experience includes roles at Pernod Ricard Australia and The Seed, focusing on consumer insights and project management, as well as a foundational background in research roles at The Leading Edge and Millward Brown. Bill holds a Bachelor of Economics in Economics and Marketing from UNSW.