Cheng Wee W.

Cheng Wee W. is a Research Manager at Qualtrics, specializing in business and consumer insights with extensive experience in quantitative and qualitative market research across industries such as FMCGs, F&B, entertainment, and technology. Previously, Cheng held positions at The Walt Disney Company and the Singapore Economic Development Board, focusing on consumer research and industry development respectively. They began their career as a Client Service Intern at The Nielsen Company and have since taken on various roles in research management. Cheng earned a Bachelor of Communication Studies with First Class Honours from Nanyang Technological University and briefly studied Communications at the University of Washington.