Melissa Fallavollita

Melissa Fallavollita is a seasoned CRM Manager with extensive experience in the travel and automotive industries. Currently serving as CRM Manager at Quark Expeditions since May 2021, Melissa has a demonstrated history of developing strategic initiatives and driving digital transformation. Prior experience includes managing the GM Card program at General Motors, where Melissa achieved significant revenue growth and improved dealership metrics. Earlier roles at CM2, Altair, and OpenText highlight expertise in market development, customer relationship management, and digital strategies. Melissa holds an Honors degree in Business Administration with a focus on Entrepreneurship from Brock University.