Eduardo Straitenberger

Eduardo Straitenberger has a diverse work experience. Eduardo started their career as a Front-End Developer at Prod from June 2019 to June 2021, where they gained expertise in PHP, Javascript, Python, HTML, CSS, CMS management, and website bug fixing and creation.

Eduardo then transitioned to the role of a Performance Media Analyst at Prod from July 2021 to February 2022. In this role, they were responsible for strategic planning, monitoring, and optimization of performance and traffic acquisition ad campaigns on platforms such as Google, Facebook, and LinkedIn. Eduardo also utilized tools such as Excel, Google Sheets, Google Data Studio, and Power BI to analyze data and create reports and dashboards.

Eduardo then joined americanas s.a. in February 2022 as a Marketing Analyst | Paid Media. Their responsibilities included media planning and strategy, campaign management and optimization for performance and acquisition campaigns across various platforms such as Google, Facebook, TikTok, RTB, Criteo, and Bing. Eduardo also managed budgets and defined key performance indicators (KPIs) for these campaigns.

Currently, Eduardo is working at Queima Diária as a Performance Media Analyst from May 2023 onwards.

Eduardo Straitenberger obtained a Higher Degree in System Analysis and Development from Faculdade de Tecnologia de São Paulo - FATEC-SP, where they studied from 2018 to 2021. In addition to their formal education, they have also earned certifications in various digital marketing fields. These certifications include the Certificação em Rede de Display do Google Ads, Certificação em Rede de Pesquisa do Google Ads, Certificação em métricas do Google Ads, and Curso avançado do Google Analytics. These certifications were obtained in October 2021 from institutions such as Google Digital Academy (Skillshop) and Google Analytics.