Rebecca Hakyung Kim

Rebecca Hakyung Kim is a seasoned professional with extensive experience in media analytics, consumer insights, and strategic consulting. Currently serving as a Senior Analyst at Rogers Sports & Media, Rebecca provides actionable audience insights to drive strategic business initiatives and optimize digital channel performance. Previous roles include Consulting Insights & Research Lead at Nikoleta & Associates, where Rebecca led research practices and strategic initiatives, and Digital Customer Experience Analyst at Hudson's Bay, focusing on enhancing e-commerce customer journeys. With a strong background in market research, analytics, and customer experience, Rebecca holds a Bachelor's degree in Sociology and Political Science from Ewha Womans University, as well as multiple postgraduate degrees in marketing and strategic relationship marketing.