Gone are the days of online quantitative and online qualitative marketing research. Welcome to AI conversation. 

Everyday conversations are made up of close-ended and open-ended questions. Yet, traditional research methods clearly separate them from each other. That leaves a lot of important detail on the table, detail you really should know to make a difference. 

Quester Insights & Strategy creates deep conversations that are planned by moderators, conducted by artificial intelligence, and launched to huge samples. Conversations are analyzed by trained researchers who examine nuances and hidden emotions in language that drive behavior. We ask the questions that need to be asked in whatever way it makes sense, seamlessly, within every survey, for every person. That means you get the best of online quantitative and online qualitative marketing research methods in a single study. 

Quester’s clients don’t settle for either qualitative or quantitative research. With more than 5 million interviews already conducted, our clients benefit from both. 


Awards
***** 
2020 Ogilvy Award from the ARF: Work with Riviana Foods for "This Rice Unites/Este Arroz Ya Nos Unió"
2019 Disability:IN Pitch Tank competition - Tim Hoskins
2015 Ogilvy Award from The ARF: Work with Samsung for "Best Black Friday Ever."​
2015 Volunteer of the Year, Insights Association - Tim Hoskins
2014 EXPLOR Award from TMRE 
2014 Andrea Joss, Senior Vice President, Research at Quester, named one of 20 researchers you need to know by  Survey Magazine
2013 Prometheus Award Finalist




Research

Quester

Quester's headquarters in Des Moines, IA, United States

Saul Truman

Ilene Lanin-Kettering

Jereme Thomas

Andrea Joss

Heath Weiland

The Leadership Team at Quester is responsible for setting the strategic direction of the company, driving innovation in AI-driven marketing research, and ensuring the integration of both qualitative and quantitative methodologies in client projects. This team oversees key functions such as social narratives, strategic design, client strategy, research, and IT, guiding the company to deliver comprehensive, in-depth insights that uncover hidden emotions and behaviors.

Leadership Team

The Research and Analysis Team at Quester is responsible for designing and executing AI-driven marketing research studies that integrate both quantitative and qualitative methods. They craft detailed conversation plans, leverage AI to conduct large-scale surveys, and perform in-depth analysis of responses to uncover hidden emotions and behaviors. Their findings provide actionable insights that help clients make informed decisions and develop effective marketing strategies.

Research and Analysis Team

The Insights and Strategy team at Quester leverages advanced AI-driven conversational research to uncover deep, nuanced insights. By seamlessly integrating quantitative and qualitative methods, they design and execute studies that reveal hidden emotions and behaviors in consumer language. The team meticulously analyzes these conversations to inform strategic recommendations, helping clients make data-driven decisions based on a comprehensive understanding of their audience.

Insights and Strategy

The Client and Account Management team at Quester interfaces directly with clients to understand their marketing research needs and ensure the seamless execution of research projects. This team manages client relationships, oversees project timelines, delivers insights, and ensures optimal client satisfaction by blending both quantitative and qualitative approaches powered by AI-driven conversations. The team members, including the Operations Manager, Account Manager, and Director of Client Services, collaborate to provide strategic guidance and maintain high standards of service.

Client and Account Management

The Linguistics Team at Quester specializes in analyzing the nuances and hidden emotions in language that drive consumer behavior. They work closely with AI-generated conversation data, scrutinizing both close-ended and open-ended responses to deliver comprehensive insights. Their expertise ensures that every study seamlessly integrates quantitative and qualitative research methods, providing clients with a deep understanding of their target audience.

Quester

Org chart

Teams

Leadership Team

Research and Analysis Team

Insights and Strategy

Client and Account Management

Linguistics Team

Offices

Quester

Org chart

Teams

Leadership Team

Research and Analysis Team

Insights and Strategy

Client and Account Management

Linguistics Team

Offices

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