Quester
Alexandra Cook is a seasoned professional with extensive experience in linguistic analysis and market research. Currently serving as a Linguistic Analyst and Research Analyst at Quester since September 2012, Alexandra has provided qualitative and quantitative insights for Fortune 500 companies while collaborating with clients to align with their business objectives. Prior roles include Market Analysis Coordinator at Yellowbook, where data collection and validation processes were managed for numerous regional markets, and Ambassador at Tassel Ridge Winery, focused on brand representation. Alexandra also gained valuable experience as a Marketing Intern at both the Entrepreneurial Development Center and Des Moines Menace, contributing to competitive analysis and successful marketing strategies. A graduate of the University of Iowa with a B.A. in Interdepartmental Studies-Business Studies, Alexandra's diverse skill set and analytical expertise showcase a strong foundation in both linguistic and market analysis.
Quester
Gone are the days of online quantitative and online qualitative marketing research. Welcome to AI conversation. Everyday conversations are made up of close-ended and open-ended questions. Yet, traditional research methods clearly separate them from each other. That leaves a lot of important detail on the table, detail you really should know to make a difference. Quester Insights & Strategy creates deep conversations that are planned by moderators, conducted by artificial intelligence, and launched to huge samples. Conversations are analyzed by trained researchers who examine nuances and hidden emotions in language that drive behavior. We ask the questions that need to be asked in whatever way it makes sense, seamlessly, within every survey, for every person. That means you get the best of online quantitative and online qualitative marketing research methods in a single study. Quester’s clients don’t settle for either qualitative or quantitative research. With more than 5 million interviews already conducted, our clients benefit from both. Awards ***** 2020 Ogilvy Award from the ARF: Work with Riviana Foods for "This Rice Unites/Este Arroz Ya Nos Unió" 2019 Disability:IN Pitch Tank competition - Tim Hoskins 2015 Ogilvy Award from The ARF: Work with Samsung for "Best Black Friday Ever." 2015 Volunteer of the Year, Insights Association - Tim Hoskins 2014 EXPLOR Award from TMRE 2014 Andrea Joss, Senior Vice President, Research at Quester, named one of 20 researchers you need to know by Survey Magazine 2013 Prometheus Award Finalist