Quester
Ilene Lanin-Kettering, Ph.D. has over three decades of experience in the market research industry. Ilene worked as a Senior Vice President at various companies, including Quester, Synovate, Elrick and Lavidge, Conway Milliken & Associates, and Kapuler Marketing Research. At Quester, they held the positions of Senior Vice President of Strategic Design and Analysis, as well as Senior Vice President of Consumer Science and Strategy. Ilene'sexpertise lies in strategic design and analysis, consumer science, and strategy development.
Ilene Lanin-Kettering, Ph.D. obtained their Bachelor's degree in Linguistics and Psychology from Stony Brook University, where they studied from 1969 to 1973. Ilene later pursued their higher education at the University of Chicago, earning a Ph.D. in Linguistics and Behavioral Sciences. Additionally, they obtained a Master's degree in Linguistics with a specialization in Cognition & Communication, and ultimately completed their Doctor of Philosophy (Ph.D.) in Cognition and Communication at the University of Chicago. The specific years for their graduate degrees were not provided.
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Quester
Gone are the days of online quantitative and online qualitative marketing research. Welcome to AI conversation. Everyday conversations are made up of close-ended and open-ended questions. Yet, traditional research methods clearly separate them from each other. That leaves a lot of important detail on the table, detail you really should know to make a difference. Quester Insights & Strategy creates deep conversations that are planned by moderators, conducted by artificial intelligence, and launched to huge samples. Conversations are analyzed by trained researchers who examine nuances and hidden emotions in language that drive behavior. We ask the questions that need to be asked in whatever way it makes sense, seamlessly, within every survey, for every person. That means you get the best of online quantitative and online qualitative marketing research methods in a single study. Quester’s clients don’t settle for either qualitative or quantitative research. With more than 5 million interviews already conducted, our clients benefit from both. Awards ***** 2020 Ogilvy Award from the ARF: Work with Riviana Foods for "This Rice Unites/Este Arroz Ya Nos Unió" 2019 Disability:IN Pitch Tank competition - Tim Hoskins 2015 Ogilvy Award from The ARF: Work with Samsung for "Best Black Friday Ever." 2015 Volunteer of the Year, Insights Association - Tim Hoskins 2014 EXPLOR Award from TMRE 2014 Andrea Joss, Senior Vice President, Research at Quester, named one of 20 researchers you need to know by Survey Magazine 2013 Prometheus Award Finalist