Quester
Tom Shaughnessy has extensive work experience in the field of market research and strategy. Tom started their career in 1989 as a Study Director at Bruskin Goldring, where they worked until 1992. Tom then joined The NPD Group as an Account Manager and remained with the company until 2002. From 2003 to 2006, they served as a Senior Project Director at Synovate. In 2006, they joined MarketTools as a Senior Research Manager and held the position until 2015. During their tenure at MarketTools, they also took on additional responsibilities as a Senior Director of Insights & Strategy and Senior Research Director at Quester Strategy and Insights, starting in 2015.
Tom Shaughnessy earned a Master of Science degree in Advertising from the University of Illinois Urbana-Champaign, where they studied from 1983 to 1988.
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Quester
Gone are the days of online quantitative and online qualitative marketing research. Welcome to AI conversation. Everyday conversations are made up of close-ended and open-ended questions. Yet, traditional research methods clearly separate them from each other. That leaves a lot of important detail on the table, detail you really should know to make a difference. Quester Insights & Strategy creates deep conversations that are planned by moderators, conducted by artificial intelligence, and launched to huge samples. Conversations are analyzed by trained researchers who examine nuances and hidden emotions in language that drive behavior. We ask the questions that need to be asked in whatever way it makes sense, seamlessly, within every survey, for every person. That means you get the best of online quantitative and online qualitative marketing research methods in a single study. Quester’s clients don’t settle for either qualitative or quantitative research. With more than 5 million interviews already conducted, our clients benefit from both. Awards ***** 2020 Ogilvy Award from the ARF: Work with Riviana Foods for "This Rice Unites/Este Arroz Ya Nos Unió" 2019 Disability:IN Pitch Tank competition - Tim Hoskins 2015 Ogilvy Award from The ARF: Work with Samsung for "Best Black Friday Ever." 2015 Volunteer of the Year, Insights Association - Tim Hoskins 2014 EXPLOR Award from TMRE 2014 Andrea Joss, Senior Vice President, Research at Quester, named one of 20 researchers you need to know by Survey Magazine 2013 Prometheus Award Finalist