Gone are the days of online quantitative and online qualitative marketing research. Welcome to AI conversation. 

Everyday conversations are made up of close-ended and open-ended questions. Yet, traditional research methods clearly separate them from each other. That leaves a lot of important detail on the table, detail you really should know to make a difference. 

Quester Insights & Strategy creates deep conversations that are planned by moderators, conducted by artificial intelligence, and launched to huge samples. Conversations are analyzed by trained researchers who examine nuances and hidden emotions in language that drive behavior. We ask the questions that need to be asked in whatever way it makes sense, seamlessly, within every survey, for every person. That means you get the best of online quantitative and online qualitative marketing research methods in a single study. 

Quester’s clients don’t settle for either qualitative or quantitative research. With more than 5 million interviews already conducted, our clients benefit from both. 


Awards
***** 
2020 Ogilvy Award from the ARF: Work with Riviana Foods for "This Rice Unites/Este Arroz Ya Nos Unió"
2019 Disability:IN Pitch Tank competition - Tim Hoskins
2015 Ogilvy Award from The ARF: Work with Samsung for "Best Black Friday Ever."​
2015 Volunteer of the Year, Insights Association - Tim Hoskins
2014 EXPLOR Award from TMRE 
2014 Andrea Joss, Senior Vice President, Research at Quester, named one of 20 researchers you need to know by  Survey Magazine
2013 Prometheus Award Finalist




Research

Quester

Saul Truman

Joy Boggio

Andrea Joss

Heath Weiland

Brian Pins

Jereme Thomas

Ilene Lanin-Kettering

The Insights and Strategy team at Quester leverages advanced AI-driven conversational research to uncover deep, nuanced insights. By seamlessly integrating quantitative and qualitative methods, they design and execute studies that reveal hidden emotions and behaviors in consumer language. The team meticulously analyzes these conversations to inform strategic recommendations, helping clients make data-driven decisions based on a comprehensive understanding of their audience.

Insights and Strategy

Leadership Team

Research and Analysis Team

Insights and Strategy

About

Team members

Other teams at Quester

Leadership Team

Research and Analysis Team