Sabrina L.

Sabrina L. is an experienced professional with a strong background in digital strategy, analytics, and marketing. Currently serving as the Director of Digital Strategy & Innovation at Questrade Financial Group since May 2018, Sabrina L. has previously held several key roles at the same organization, focusing on digital acquisition and lead management. Prior to this, Sabrina L. worked as the Director of Digital Analytics & Data Visualization at Massive Insights and as the Director of Product Analytics at Rogers Communications, leading analytics strategies for the Residential Business Unit. Sabrina L.'s earlier experience includes positions at Klick Health, Canadian Tire, CIBC, and Imperial Oil, with roles ranging from Business Analyst to Web Analytics Lead. Sabrina L. holds degrees in International Business Management and Information Technology Management, along with a certificate in Web Analytics from The University of British Columbia.