Athena Dai

Athena Dai has a strong background in data science and analytics, with experience in various roles at different companies. Athena most recently worked at Quicken as the Head of Audience and Marketing Data Science. Prior to that, they served as the Director of Marketing Data Science & Analytics at DoorDash, where they led a team and provided analytic support for data-driven growth. Athena also worked at Uber as the Head of Data Science, Performance Marketing for four years. Athena has held positions at Neustar, Inc., MarketShare, Charles Schwab & Co. Inc., and Quinstreet Inc, where they specialized in analytic insights, advanced analytics, and marketing analysis. Throughout their career, Athena has built predictive models, performed marketing mix modeling, and constructed segmentation to optimize marketing campaigns and enhance conversion rates.

Athena Dai holds a Bachelor of Arts degree in Advertising from Peking University. Athena also has a Master of Arts degree in Strategic Communication from The Ohio State University and a Master of Science degree in Marketing Science from UCLA.