Hugo Ribeiro

Hugo Ribeiro is an accomplished marketing and commercial enablement professional with extensive experience in the healthcare and diagnostics sectors. Currently, Hugo serves as the Head of Marketing and Commercial Enablement for EMEA & LATAM at QuidelOrtho, leading a skilled team across various business units. Prior experience includes significant roles at Abbott, where Hugo was the Marketing Director for Core Diagnostics in Eastern Europe, the Middle East, Africa, and Pakistan, and at AESKU.INC as Vice President of Marketing & Sales. Additional roles also include positions at Grifols and Johnson & Johnson, covering diverse aspects of marketing and sales. Hugo holds dual MBA degrees from Durham University Business School and EBS Universität für Wirtschaft und Recht, alongside a Master's degree in Marketing from Universidade Católica Portuguesa and an MPharm in Pharmaceutical Sciences from Universidade de Coimbra.