Caroline Kraft

Caroline Kraft is a seasoned marketing professional with extensive experience in lifecycle marketing and operations. Currently serving as the Loyalty Membership Lifecycle Operations Manager and previously as the Lifecycle Marketing Manager at Quill, Caroline drove $110 million in revenue through email campaigns in 2024 and significantly improved brand perception by enhancing Google review ratings. Prior experience includes roles as an Associate Marketing Manager, where responsibilities encompassed managing homepage and email content launches, and optimizing traffic through data analysis. Earlier positions included administrative support at Northwestern University's Center for Talent Development, an Internet Marketing Intern at Rise Interactive, and customer service roles in the hospitality sector. Caroline holds a Bachelor of Arts in Psychology from Northwestern University and is currently pursuing further studies in Humanities and Psychology at UNSW.