Erica Waechter

Erica Waechter is a seasoned professional with extensive experience in sales, marketing, and customer relations. Currently serving as President at Direct Solutions, Inc. since February 2015, Erica has also held roles as Brand Ambassador at Redd Bar, Re:THINK Ice Cream, and Front & Center Marketing, as well as serving in the same capacity for Lily of the Desert. Previous experience includes a role as Regional Sales Executive at NewBold Corporation and customer service positions at Marathon US Realties and Xerox. Erica's educational background includes studies at Tarrant County Junior College from 1982 to 1985.