R.M.Williams
Danielle McCarthy has extensive experience in marketing and public relations. Danielle is currently working at RM Williams as the Head of Marketing, a role they have held since May 2022. Prior to this, they worked at RM Williams as the Senior Marketing & PR Manager from October 2021 to May 2022, and as the Marketing & PR Manager from May 2021 to September 2021.
Before joining RM Williams, Danielle worked at NAC Media Group as the Communications Manager from July 2019 to May 2021, and as a Senior Account Executive from May 2018 to July 2019. Danielle also worked at Noni B Group as the Marketing & PR Executive for Rockmans from March 2017 to May 2018.
Earlier in their career, Danielle held roles at Pretty Girl Fashion Group as a Marketing Executive for Table Eight from October 2015 to March 2017, and as a Marketing Coordinator for Rockmans, beme & Table Eight from May 2014 to September 2015. Danielle also gained experience as a Press Office Intern at Next Ltd from June 2011 to June 2012, and as a Stylist at Karen Millen from January 2008 to May 2011.
Danielle's work experience also includes a brief work experience at Saatchi & Saatchi in October 2006.
Danielle McCarthy graduated in 2013 with a Bachelor of Science (BSc) degree in Consumer Marketing from The Manchester Metropolitan University. Prior to that, they attended Chislehurst and Sidcup Grammar School from 2001 to 2008. In 2021, they obtained a certification in Marketing Week Mini MBA Marketing from Marketing Week Mini MBA with Mark Ritson. Danielle also achieved First Class Honours in their Consumer Marketing BSc degree in 2013.
R.M.Williams
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In 1932 our founder, Reginald Murray Williams AO, CMG began to make bush saddlery and boots for sale, while camped at Nepabunna, in South Australia's remote Gammon Ranges. Here R.M. first met 'Dollar Mick Smith', an itinerant saddler. The two men after much trial and error were able to fashion a pair of stockman's riding boots. Over 85 years on, R.M. Williams continues to make world renowned boots, accessories and men's and women's apparel that are purposefully designed and sustainable to enjoy on life's adventures. Today, R.M.Williams has 65 retail stores in Australia, 2 stores in New Zealand, 3 stores in the USA and 3 stores in the UK as well as over 900 stockists around the globe. R.M.Williams is a global company, yet will always remain passionate about the Australian bush. In 2020 Tattarang acquired 100% of R.M.Williams from L Catterton bringing the brand back into Australian hands for the first time since 2014. Tattarang is one of Australia's largest private investment groups owned by Andrew and Nicola Forrest. The investment of the Forrest family will ensure the Australian craftsmanship of R.M.Williams continues to be loved and worn all around the world.