Shalin Heber

Shalin Heber is a seasoned marketing professional with extensive experience in digital marketing and eCommerce. Currently serving as the Senior Digital Marketing Manager D2C Europe at schleich® since March 2021, Shalin is responsible for campaign planning, performance advertising, budget planning, and the growth of newsletter and loyalty programs. Previous roles include Digital Campaign Marketing Manager at Microsoft and various positions at FCA Fiat Chrysler Automobiles, where Shalin contributed significantly to brand marketing and communications. Shalin holds a Master's Degree in Marketing from Queen Mary University of London and a Bachelor's Degree in Economics and Sinology from FAU Erlangen-Nürnberg, complemented by experience as an exchange student in Enterprise Management at the University of Science and Technology Beijing.