Peter Tu

Peter Tu is an accomplished marketing professional with extensive experience in performance and digital marketing. Currently serving as a Performance Marketing Manager at RM Williams since January 2022, Peter employs data-driven strategies to enhance digital performance and growth. Concurrently, as Digital Growth Director at Optimise Digital, Peter focuses on assisting global brands and small to medium enterprises in their digital transitions. Previous roles include Performance Marketing Manager at Phable, Digital Marketing Manager at Vic's Meat, and Paid Media Manager at AllSaints, where Peter successfully drove revenue growth across multiple global markets. Peter's career highlights also encompass ownership of Adrien Harper Watches, along with significant positions at Artefact, Zenith, and YOOX NET-A-PORTER GROUP. Peter holds a Bachelor of Business and Commerce in Marketing from Western Sydney University and furthered expertise in digital analytics through specialized studies at the University of Illinois Springfield.