Michael Short

Michael Short has extensive experience in sales and business development, currently serving at r.Cup as a Sales Business Development professional since October 2022. Michael has held the position of Principal at MH Short & Associates since April 2015, where services include lifestyle marketing campaigns and sponsorship strategy. Previously, Michael was the Publisher for Best Version Media from January 2016 to April 2022, overseeing several local publications. As Executive Director of the Downtown Fort Collins Business Association from April 2011 to April 2015, Michael focused on promoting downtown business and organizing community events. Prior to that, Michael was President of Hunter Group, specializing in experiential marketing campaigns, and co-founded Hunter-Zigman, Inc., one of the Midwest's first event marketing companies. Early career experience includes the role of Vice President at Stardate Productions, managing talent buying and corporate sponsorships. Michael holds a Bachelor of Science in Management from Cardinal Stritch University and has completed studies at Regis University and Marquette University High School.