R1 Concepts Inc. - Performance Brake Parts
Nafiseh Sedaghat has over 25 years of diverse experience in finance, consulting, and executive leadership. Currently serving as Controller at R1 Concepts Inc. since October 2013, Nafiseh previously held the position of Executive Director at Color Your Life, an educational institute focused on life and business coaching. This role involves personal and corporate consulting, human resource development, and strategic planning. Prior experience includes serving as Controller for Tapit by Phunware from January 2012 to May 2013, where Nafiseh managed financial operations before the company's acquisition. Additionally, Nafiseh was the Senior Vice President of Finance and Accounting at Fabritex Inc. / United Colors, overseeing all financial activities for the parent and affiliated entities. Nafiseh holds a Bachelor of Business Administration in Accounting from Farah University.
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R1 Concepts Inc. - Performance Brake Parts
Our Motto: "Whiplash, In-Control, STOPPING POWER. We are your ultimate brake source and one-stop shop for O.E and Aftermarket High Performance Brake Parts." Headquartered in Cerritos, CA, R1 Concepts Inc. is a manufacturer and retailer of all brake parts including brake rotors, pads, drums, lines, calipers and hardware. Having been in the industry for almost 10 years, we have developed one of the most comprehensive brakes catalog in the industry. We work automotive eCommerce websites to implement catalog and our dropship brake parts from our facility within 24 hours.