Our Motto:  "Whiplash, In-Control, STOPPING POWER. We are your ultimate brake source and one-stop shop for O.E and Aftermarket High Performance Brake Parts."​

Headquartered in Cerritos, CA, R1 Concepts Inc. is a manufacturer and retailer of all brake parts including brake rotors, pads, drums, lines, calipers and hardware.

Having been in the industry for almost  10 years, we have developed one of the most comprehensive brakes catalog in the industry.  We work automotive eCommerce websites to implement catalog and our dropship brake  parts from our facility within 24 hours.

Logistics & Supply Chain

R1 Concepts Inc. - Performance Brake Parts

R1 Concepts Inc. - Performance Brake Parts' headquarters in Cerritos, CA, United States

Dan Nguyen

Marty Westreich Cma

Martin Trinh

This department focuses on analyzing data to extract insights and support decision-making processes.

Data Analytics

This department oversees the company's marketing strategies and creative initiatives to enhance brand engagement and drive growth.

Marketing and Creative

This department focuses on driving revenue through sales efforts and providing support to customers.

Sales and Customer Service

This department focuses on developing and executing advertising strategies to promote e-commerce products and drive sales.

Ecommerce Advertising

This department oversees the company’s overall strategic direction and financial management.

Executive Leadership

This department oversees and optimizes the product lifecycle from inception to retirement, ensuring efficiency and alignment with business objectives.

R1 Concepts Inc. - Performance Brake Parts

Org chart

Teams

Data Analytics

Marketing and Creative

Sales and Customer Service

Ecommerce Advertising

Executive Leadership

Lifecycle Management

Offices

R1 Concepts Inc. - Performance Brake Parts

Org chart

Teams

Data Analytics

Marketing and Creative

Sales and Customer Service

Ecommerce Advertising

Executive Leadership

Lifecycle Management

Offices

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