Jorge Buendia

Jorge Buendia serves as the Director Académico y de Formación Empresarial at Capitalismo Consciente Colombia, focusing on multi-stakeholder impact measurement and economic balance. As a Goodbrands Change Agent with Los Goodfellas, Jorge connects brands with their core identity to foster transformation. As a consultant at PERSONA MARKETING, emphasis is placed on developing brand narratives and impact business models. Jorge also offers consulting at CIP to optimize productivity through innovation and inclusivity. An advocate with r3.0, participation involves promoting sustainability and business model evolution. Additional roles include Board Membership at Cámara Verde de Comercio and a previous directorial position at CargaYa. Jorge's marketing background encompasses leadership roles at Centro de Eventos Valle del Pacífico and ProPacífico, contributing to urban development in Colombia. Educational qualifications include degrees in Business Administration and Marketing from Universidad ICESI.