Gonzalo Arrabal Orensanz

Gonzalo Arrabal Orensanz is an experienced digital marketing professional currently serving as Traffic Manager - Growth at RACC since April 2021, where responsibilities include maximizing website traffic through SEM and SEO strategies, managing a flexible budget for advertising and organic positioning, and overseeing digital product usability and conversion rate optimization. Additionally, Gonzalo has academic roles as a professor of digital marketing at EAE Business School and IEBS Business School since 2021. Prior experience includes leadership roles at Desigual from 2014 to 2020, focusing on traffic acquisition and SEO strategy, as well as earlier positions at Marketvalley and Netydea in SEO consultancy and content creation. Gonzalo holds a degree in Ciencias de la Información from Universitat Autònoma de Barcelona.