Patricia Granell

Patricia Granell has extensive experience in digital marketing and CRM, currently serving as the CRM Digital Marketing professional at RACC since April 2021. Prior roles include CRM & Loyalty Manager at Diari ARA and Global CRM & Loyalty Manager at TOUS Jewelry, where responsibilities involved planning worldwide CRM strategies with a budget exceeding 4.2 million. Additionally, Patricia worked at Innofis overseeing digital and CRM projects for Danone, contributing to the management of multiple campaigns. Patricia holds a degree in Administration and Innovation Management from Tecnocampus Mataró (UPF), completed in 2015.