Virna Camizzaro

Virna Camizzaro has extensive experience in marketing, currently specializing in Digital Transformation and New Business at RACC since March 2007. Key achievements include launching a B2C home renovation business, relaunching the RACC Master loyalty card, creating a youth market segment aged 15 to 30, and developing strategic product plans. Prior to RACC, Virna served as Product Manager for subscriber acquisition and retention at La Vanguardia and held marketing roles at Cast-Info and Datco. Academic qualifications include a degree in Marketing from Universidad de Palermo, a Master’s in Marketing Management from EAE Business School, and a specialization in Online Marketing Management from EADA Business School.